Promotion

Based on the PR actions and events planned around the MOD 70 tour, it is already possible to evaluate precisely the expected press and public coverage.

KEY ACTIONS :

• MOD SA strategy oriented towards general public and media
• Global media coverage
• Media plan for each race
• New innovative technologies : virtual press center
• Virtual race “Multi One Championship” for the general audience
• Communication package on each boat (fixed cameras and HD mobile cameras)
• Latest generation transmission via satellite (TV broadcast, radio, web, betting services)
• Unique and exclusive content available anytime, for all types of media, multilingual

ESTIMATES (2012-2014 period) :

• 20 cities in 15 host countries on 4 continents
• 1 million people in race villages per season (free access)
• 300’000 participants to the virtual race “Multi One Championship” per season
• 4 million viewers on the official Internet site
• 3’000 guests invited by partners (per season)
• 10’000 press articles (per season)
• TV broadcast per season : 300 hours
• Natural media coverage (equivalent buying space) : 120 to 135 EURM
• Press impact as guaranteed by the MOD SA media plan : 20 EURM

More details : info@spindrift-racing.com.